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Football (Soccer) is coming home

Euro 2016

GAME stores struck with Euro fever with in-store PES 2016 tournament and football challenges

16 June 2016. Not happy to be just a spectator during Euro 2016? Fancy yourself as a bit of a Gareth Bale or Jamie Vardy? GAME is giving players of all abilities up and down the country the chance to earn their stripes in the GAME 2016 Euro Championship, a Pro Evolution Soccer Euro 2016 tournament.

Kicking off on Saturday 18th June, selected stores* across the country will play host to in-store tournaments, with the winners then entering an online tournament – to find the GAME Ultimate Champion. Prizes in the tournament include a PlayStation 4, JBL Boost TV, gift cards with a value of up to £200 and tickets to Insomnia 58 and signed football shirts.

In addition to the tournament, all 317 stores will be in full kit. AstroTurf will adorn areas of the stores, as customers are invited to tackle a number of challenges. Signed Neymar Jr, Mario Gotze and Alvaro Morata shirts are up for grabs for those who share their best tricks on the AstroTurf or score the fastest goal on PES 2016. Those that pull off the slickest ‘round the world’ or the deftest ‘rabona’ need to share the move on Twitter using the hashtag #GAMEplaysPES, to be in with a chance of winning.

Fred Prego, Marketing and Insight Director at GAME, says: “We can’t wait to bring the excitement of the summer’s football into our stores.

“We know our community are big fans of console competitions so we’re expecting players and supporters to flock to stores when the whistle blows for the start of the tournament.”

Stage 1 takes place in selected stores tomorrow 18th June 9am – 5pm, with stage two on 24th June 7pm – 9pm. For more information on how to get involved and a list of participating stores or sign up, please visit www.game.co.uk/events.

Euro 2016

About GAME Digital PLC
GAME Digital PLC is the UK’s leading high-street videogames retailer. GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through its app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit www.game.co.uk or www.gamedigitalplc.com